UNIVERSITY CONNECT::BOOK,THE BUSINESS OF THE FIRST CENTURY,BY ROBERT KIYOSAKI.
How do you gain competitive advantage over others?
- Be (significantly) cheaper
- Be better (by orders of magnitude)
- Offer something no one else is offering (that people want—novelty, exclusivity, monopoly)
- Be an essential part of something people are already doing
- Be the biggest (so that using another product would be a problem—compatibility—or be socially awkward)
- Be the most trusted/ recommended
- Have a wow-factor
And keep innovating so that you hold on to those advantages or develop new ones.
Here is the book to help you kick in business
Trying to figure out how to be better than the competition better product, better service, better features, and better price is worthless. In my opinion focusing on building a better process or better relationships is the surest and maybe simplest way to create a true competitive advantage
that someone might care about.
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